From the Resene News – issue 3/2011

New era - Ziera Shoes

Ziera Shoes, a new era of Kumfs, is an iconic brand that's recently been rebranded and emerged as Ziera. Same blissfully comfortable shoes, different name and a whole new stylish look for its Australasian stores.

The rebranding to Ziera provided the perfect opportunity to look at all the stores afresh. Ziera Shoes are all about the perfect blend of fashion, comfort and style and the new store look needed to reflect that.

While Ziera wanted their new stores to have a modern, fresh look it was important not to alienate their existing loyal customer base.

Resene Eighth Stonehenge (muted grey) and Resene Quarter Oilskin (grey brown) were chosen from the extensive Resene colour palette as perfectly complementing the new store's colour scheme and while having an elegant and fashionable look, the colours will easily stand the test of time. These colours are joined by three custom corporate colours, Ziera White, Ziera Light Lime and Ziera Dark Lime, developed using the Resene Total Colour System.

This palette of colours is now being used throughout all 50 new look Ziera Shoe stores across Australasia with many more in the planning stages. The store colourway and concept works brilliantly alongside the new Ziera logo and modern design, with the superior level of comfort and quality matching the unique selling proposition of the shoes themselves.

Architectural Specifier: Design Environments
Colour Selection: John McDonald, Design Environments
Photographer: Polyflor

 
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