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Large corporates, national retail chains and local business all
rely on consistent branding to help consumers recognise the company
or store without even needing to see the name. Where would McDonald's
be without the familiar red or yellow, Telecom Mobile without the
bright yellow, Pak 'N Save without the bright green and contrasting
yellow or The Warehouse with its distinctive red? Each uses colour
as part of its brand identity and as a clever way to ensure that
no matter where they are located they are immediately recognised.
Resene facilitates the development and management of corporate
colours through our Project Services team. On request, specialised
Resene colour staff will work to develop corporate paint colour
schemes for your business or arrange for paint to be colour matched
to existing brand colour standards typically notated in terms
of PMS colours. Formulations are kept on file referenced by the
brand name and colour description so no matter where the next
outlet or company branch pops up, local contractors can access
the same corporate paint colours simply by visiting their local
Resene ColorShop. The colours can then be tinted on the spot to
the appropriate colour giving a quick turnaround on site and assurance
that the same colour will be used consistently across multiple
sites.
To drive the importance of colour consistency, franchise, individual
sales outlets or branches can be provided with samples of the
approved paint standards ensuring that all outlets are painted
homogeneously nationwide. Rendered images of schemes are available
via the Resene RenderRite service for the larger volume projects
making it even easier to promote consistent colour branding to
remote locations.
Sophisticated tinting technology enables Resene to produce durable
colour options that remain true to colour long after they have
been applied. Interlinked systems for decorative and high performance
coatings allow you to achieve the same spectrum of colours in
a variety of products.
The Wellington (NZ) and Gold Coast (AUST) based Colour Laboratories
utilise the latest technology to match colours to your specifications,
making this the perfect way to ensure that the colour you get
is the colour you want.
The Resene Project Services team also offer prompt and competent
professional service and advice in the following areas:
- Inspection and written report on the building or structure
to be painted.
- Development of a coating specification.
- Technical advice on products, systems and specific application
techniques.
- Prepaint inspection of properties. Practical on-site product
trials and assistance where required.
- Site inspection sheets held on file for future access.
- Tendering of contracts.
- Wide range of colour services, from colour tools such as colour
charts and colour samples through to complete colour scheme
development by specialised staff.
While some projects require the full-service approach where the
Resene representative is involved in all steps, it is also common
for owners and managers to manage the project more closely. In
these situations, owners and managers are welcome to seek our
advice on suitable coatings and application to assist their refurbishment or new
build programmes.
If something a little out of the ordinary is required, Resene
staff can also assist in new product development to suit specific
needs, such as the UV resistant clear developed to protect McDonald's
roof red from fading due to harsh UV light and the fade resistant
orange designed and manufactured specially for Vehicle Testing
NZ.
Resene have a long history of assisting retailers and businesses
both single and multi site alike to paint their premises to suit
their corporate image and brand standards. Simplify your site
branding needs and take advantage of collective Resene expertise
and data storage to keep your site schemes in sync with your brand.
Resene are leaders in providing professional advice, high quality
products and the best colours - the three vital ingredients in
any successful coating project. Whether your requirements are
large or small, you'll find that Resene has the service and products
that are designed to suit New Zealand's and Australia's conditions
and you.
For assistance with corporate colours or paint requirements for
your business, contact your local Resene
ColorShop for a referral to your local Resene representative
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