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From the Resene News – issue 1/2010 Paint drip fashion - Resene paint on the catwalkHow do you make your brand stand out at fashion week? Well apart from having cool urban streetwear on the catwalk, you could also throw in some strikingly coloured paint to add an extra dimension. Federation took their ‘Paint it Black’ song choice to real life with dripping wet paint cascading down the white backdrop that adorned the start of the catwalk. Hues of Resene Turbo (energetic yellow), Resene Havoc (pure red), Resene Black, Resene Curious Blue (sky blue) and Resene Black White (grey white) generously flowed, creating quite a talking point. And to complete the look, the usual goody bags were abandoned in favour of Resene paint pots filled with Red Bull, vodka, post it notes and highlighters.
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| Australia: PO Box 785, Ashmore City, Queensland 4214 Phone: 1800 738 383. Fax: 1800 064 960 Email: advice@resene.com.au. Web: www.resene.com.au |
New Zealand: PO Box 38242, Wellington Mail Centre, Lower Hutt 5045 Phone: +64 (4) 577 0500, 0800 RESENE (737 363), Fax: +64 (4) 577 0600 Email: advice@resene.co.nz. Web: www.resene.co.nz |
