From the Resene News – issue 2/2004

Kid krazy - Kid's playhouse parade
Take multiple playhouses, leave lying around the street, then let loose the children of Auckland. The result, utter chaos and smiles all round! The event? The Auckland Kid's Playhouse Parade the sequel to the successful cow herds that roamed the streets in the 2003 Cow Parade.

Delighted by the success of the 2003 Cow Parade, Auckland Heart of the City decided to up the ante with a never been seen before twist on the Cow Parade concept. Complete with playhouses designed for kids to play in and around, this parade is guaranteed to be hands on and fun for all ages.

Each playhouse is constructed and painted using a myriad of Resene paints and colours according to its theme, such as the Buzzy Bee House, Gameshouse, Clownfish House (remember Nemo out of Finding Nemo?) and so on. Once complete, each playhouse is strategically placed in central Auckland city ready for kids to jump in and start playing with it. At the conclusion of the exhibition, playhouses are sold at auction, with proceeds benefiting The Variety Club.

The Resene Playhouse constructed in the form of a Gameshouse, complete with an interior hopskotch and board game walls, is adorned roofside by the popular Resene testpot characters just in case the children didn't already have enough to catch their attention!

So, next time you see a mob of children around Auckland, look a little closer and you may just find a Kid's Playhouse at the centre of the mob liberally coated in Resene! And if you have a child with you, we recommend you be prepared for a long wait.

 
Products in Action
View hundreds of case studies of Resene products used on projects all over New Zealand and Australia.

Case Studies - Resene News Archive